Sharwood’s are after your family jewels

Premier Foods, owner of Sharwood’s,  the Asian sauces and accompaniments brand, launches a TV campaign this week to help restore company growth. Their strategy is to double their marketing spend to more than £50 million in 2012* to be more competitive and to boost sales. Michael Clarke from Premier Foods, said: “It’s clear that we haven’t invested enough in marketing compared with our competitors. I’m committed to changing that.”… Let’s hope that this campaign will be more successful than the 2003 Sharwood’s one for ” Bundh“** the “deliciously rich” sauces based on a traditional northern Indian method of cooking. It turned out that the name of their product “Bundh” has another meaning in Punjabi- the nearest English translation…

Thai red curry fried rice recipe

Contrary to popular belief, Thai or Thai-influenced dishes aren’t particularly complicated to make. Fried rice, for example, is one such dish. All it takes is some cooked rice in your fridge, leftovers from the day before

The Garlic Farm Peach & Mango Chutney

All the way from the Isle of White, this excellent Mango Chutney was a big hit at Curry Culture HQ.

As the name implies this chutney contains both mangos and peaches and so is ideal for those who like their chutney on the sweet side.